A device may broadcast content (e.g., using Multimedia Broadcast Multicast Service (MBMS), evolved MBMS (eMBMS), or Cell Broadcast Service (CBS)); determine that a user device has received the content; determine analytics information regarding the user device; identify, based on the analytics information, personalized content for the user device; and output, to the user device, the personalized content. The user device may receive the broadcasted content; present the broadcasted content; output an indication that the broadcasted content is being presented; receive the personalized content that was generated based on the outputted indication; and present the personalized content in conjunction with the broadcasted content. The user device may further receive content that has been personalized for other user devices, and a network layer of the user device may discard the content personalized for other user devices before an application layer of the user device receives the content personalized for the user device.