A content scheduling method is provided. The content scheduling method, which is performed by a content scheduling apparatus, comprises acquiring a total play count of target content, determining a plurality of weight values of the target content with respect to a plurality of time slots, each weight value of the plurality of weight values indicating a first preference for the target content with respect to each time slot of the plurality of time slots, generating a linear programming model using the acquired total play count and the plurality of weight values and determining, via a processor, a play count of the target content in the each time slot of the plurality of time slots based on the linear programming model.