A wireless identification (WiD) marketing registry system for mobile device proximity marketing and a method of operating the system are disclosed. In one embodiment, the WiD marketing registry system includes a mobile device executing a global WiD mobile application that scans for the nearest global WiD marketing signal, which is extracted to identify a particular WiD code. This particular WiD code acts as a key in a database for retrieval of a URL or a location proximity marketing content, which can be displayed on the mobile electronic device by the global WiD mobile application with an associated consumer marketing user interface. The WiD marketing registry system also includes a WiD signal source device located near the mobile electronic device, a wireless data network, and a global WiD marketing registry management system that accommodates global marketing WiD code queries, URL retrievals, marketing dataset retrievals, and WiD-URL pairing initialization and updates.