An electronic service image marketplace for service images is provided that permits users to browse descriptions of service images implementing desired functionalities of a virtual machine image. The described service images may be further offered for purchase through the electronic service image marketplace. An operational data service, in communication with the electronic service image marketplace, may collect operational data from a plurality of host computing devices executing the selected service image. The operational data service may further analyze the collected operational data to obtain an aggregate measure of operational data for the selected service image when executed by host computing devices. The analyzed operational data may be further provided to the electronic service image marketplace for display within the description of the selected service image. Notifications may be further provided to a user of a selected service image based upon a comparison of the analyzed operational data to operational data of the selected service image.