A system and method for improving the readability of content wherein content is organized into segments which are each displayed on a respective row on the display device. Each of the segments are made up of characters such as letters and punctuation. The text in a particular row, the reading row, on the display device is displayed differently than the text in the other rows. Each row is consecutively displayed in the reading row until the user has seen each segment of the content presented in the reading row. User are able to configure the display of the reading row text and text in other rows independently.