A computing device, method and computer program product are provided to automatically reverse an action indicated by an electronic message. In relation to a method, an electronic message is parsed to separately identify a plurality of fields of the electronic message providing different types of information. The method constructs a response to the electronic message that reverses the action indicated by the electronic message and transmits the response to the electronic message to a request processor that provided the electronic message. The method constructs an alternative message that provides an alternative action to the action indicated by the electronic message and transmits the alternative message to a source. In response to the alternative message, the method receives a subsequent request from the source. If the alternative action is to be taken, the method processes the subsequent request in a different manner than the request that generated the electronic message.