A method for exchanging ultra-short media content is provided. A media content item is recorded by a first computing device. The first computing device divides the recorded media content item into a plurality of ultra-short self-contained media fragments during the recording of the media content item. Each of the media fragments has a predefined maximum duration, e.g., several seconds. The first computing device processes the media fragments to generate service information associated with a corresponding media fragment while recording and dividing subsequent media fragments. The first computing device transmits the media fragments to a second computing device to view as a media stream while continuing to record, divide and process subsequent media fragments. Each of the media fragments is received one by one at the second computing device and displayed as an uninterrupted media stream while the subsequent media fragments are being received from the first computing device.