Systems and methods are provided for protecting the privacy of wireless enabled medical device (WEMD) communications, particularly against traffic-analysis attacks. In an exemplary method, a WEMD measures a physiological parameter and conveys that physiological parameter to a WEMD-receiver using messages that simulate at least one message from a cover device, for example by embedding physiological data in a message from a simulated cover device. In some embodiments, the WEMD sends messages that simulate traffic patterns of the cover device. The cover device may be a device not associated with serious medical conditions, such as a fitness-oriented heart rate monitor. In some embodiments, the simulation is discontinued under emergency conditions or in particular regions that are deemed to be safe.