An apparatus comprises: a detector configured to detect a pressing force applied to a specific operation member; and at least one processor which function as a control unit configured to: responsive to detection of pressing with a first pressure or more on the member during a first operation mode, perform control so that a transition to a second operation mode is made; responsive to detection of pressing with a second pressure or more during the second operation mode, perform control so that a shooting preparation process is performed, the second pressure being smaller than the first pressure; and responsive to detection of pressing with a third pressure or more during the second operation mode, perform control so that shooting is performed, the third pressure being greater than the second pressure.