A display assembling mechanism is applied to a display apparatus. The display assembling mechanism includes a bracket, a front frame and a rear frame. The bracket is configured to accommodate an optical film assembly. The front frame has a main body and a pressing portion connected with each other. A touch module is disposed inside the main body, and the pressing portion is configured to fix an optical component assembly above the bracket. The rear frame is disposed on a side of the bracket opposite to the optical component assembly, and is locked on the front frame to cover the bracket.