Sensor data is received characterizing operational data associated with a machine. A data analytic specification is received from a user. The received operational data can be processed using the data analytic. A visual representation of the processed operational data can be rendered, within a graphical user interface display space. A digital model characterizing the machine can be generated based on user input received in the graphical user interface. Additional sensor data can be received. The digital model can be updated based on the received additional sensor data. A recommendation for modifying an input value and/or an operational parameter of the machine can be determined using the updated model. The recommendation can be rendered within the graphical user interface space. Related apparatus, systems, techniques and articles are also described.