A system and method for progressively displaying images of an item to create a rotational video-like display. The displayed images are contained within multiple datasets that are received by a computing device. Each received dataset contains multiple images of the same item, with each image captured of the item from a different perspective as compared to the other images in the dataset. The different perspective can be captured, for example, around an axis of rotation that reflects the item at a particular angle of view. Once multiple images are received in a dataset, the images are progressively displayed to a user in a viewer by transitioning between individual images in a certain order so as to create the video-like display. The transitioning between individual images, including the speed of transition and selection of the next image to be displayed, can be controlled by the user.