Disclosed are various approaches for connecting third-party services for user interaction. An integration service can receive from a client device a content query including a selection of content by a user interacting with a user interface on the client device. The integration service can compare the content query with predefined connector data to identify a connector associated with the content query. The integration service can send the content query and an authentication token of the user to the connector to access information from a third-party service. In response to receiving the information from the third-party service, the integration service can provide the information to the client device.