Upon receipt of a message including text content, matching is performed using a preset activity matching template. If the matching is successful, an activity card of a corresponding activity type is generated, and a related service application is displayed when the activity card is displayed. The present disclosure enables a user to see various related activity cards only by entering a list of activities without manually searching for, from a great number of message including text contents, a message including text content relevant to an activity. Moreover, the present disclosure enables the user to see the most related service application only by displaying an activity card without searching for and downloading an associated application program and without manually searching for an application relevant to an activity from hundreds of applications at a mobile terminal.