Techniques for improving the accuracy, relevancy, and efficiency of a computer system of an online service by providing a user interface to optimize a digital page of a user on the online service are disclosed herein. In some embodiments, a computer system receives a plurality of phrases, and then, for each one of the plurality of phrases, selects a corresponding section of a page of a first user to suggest for placement of the phrase from amongst a plurality of sections using a placement classifier, and generates a corresponding recommendation for the page of a first user based on the phrase and the determined corresponding section of the page of the first user, with the recommendation comprising a suggested addition of the phrase to the determined corresponding section of the page of the first user.