Disclosed are systems, methods, and computer-readable storage media to provide integrated ecommerce solution on a social network. In some aspects, the social network may provide an ecommerce interface for products offered by the social network itself. A social network ecommerce engine may provide data driven capability, enabling it to import product information offered by other vendors. The products offered by these vendors may then be presented to social network users via the social network interface. By providing a unified ecommerce interface for both products offered by the social network and those offered by other vendors, a user's ecommerce experience on the social network is enhanced, leading to increased purchases of products via the social network.