Systems and methods described receive a request for a transportation plan for a user, wherein the request comprises a starting point and an ending point for a route and generate a set of potential transportation plans for the route. The systems and methods determine an estimated travel time and an estimated fuel consumption for at least a first subset of plans in the set of potential transportation plans and estimate an impact on a transportation system of at least a second subset of plans in the set of potential transportation plans. Based at least in part on the estimated time, the estimated fuel, and the estimated impact on the transportation system, a plan is selected.