An object of the present invention to provide a notification control apparatus and a method for controlling notification that achieve display to a notification target with improved accuracy. A notification control apparatus in the present invention includes the following: an attribute detecting unit that detects an attribute of an object located around a subject vehicle; an input recognizing unit that recognizes an input message entered by the driver of the subject vehicle; a message converting unit that converts, in accordance with the attribute detected by the attribute detecting unit, the input message recognized by the input recognizing unit into a notification message indicating the same meaning as the input message; and a road projection controller that controls projection of the notification message converted by the message converting unit onto at least part of a road located around the object.