A method of displaying an interface image includes: acquiring a currently displayed interface image, and determining a grayscale of each pixel point of the interface image; in the grayscales of all the pixel points, determining the number of each grayscale; acquiring N grayscales, the numbers of the N grayscales being the first N largest numbers, where N is a preset positive integer; when each difference between the N grayscales exceeds a first preset value, and a ratio of a sum of the numbers of the N grayscales to a sum of the numbers of all the grayscales exceeds a second preset value, determining a brightness adjustment parameter corresponding to the interface image; and reducing a current backlight brightness based on the brightness adjustment parameter.