Methods, computer-readable media, and apparatuses for composing a video in accordance with a user goal and an audience preference are described. For example, a processing system having at least one processor may obtain a plurality of video clips of a user, determine at least one goal of the user for a production of a video from the plurality of video clips, determine at least one audience preference of an audience, and compose the video comprising at least one video clip of the plurality of video clips of the user in accordance with the at least one goal of the user and the at least one audience preference. The processing system may then upload the video to a network-based publishing platform.