A method for creating at least one new thread associated with an online conversation is provided. The method may include monitoring the online conversation to detect a new or updated element of the online conversation. The method may also include extracting the detected new or updated element. The method may further include analyzing the online conversation and the extracted detected new or updated element to determine if a new online conversation has started. The method may include extracting a plurality of members associated with the online conversation. The method may also include extracting a plurality of content associated with the extracted detected new or updated element. The method additionally include prompting a user to determine if a new online conversation should be created. The method may also include creating the new online conversation. The method may further include notifying the plurality of extracted members about the created new online conversation.