The present invention is directed to system and method for providing recommendation to users using location information. In various embodiments, the present invention provides system that integrates information from user profiles and user-generated content, which can be obtained from a number of social networks, and merchants, to generate recommendations using location information in conjunction with the context of user profiles from various data sources and/or social networks. In certain embodiments, user generated-contents, user profiles and relationships thereof are collected, integrated, analyzed, and stored to allow them to be useful and usable in making recommendations. There are other embodiments as well.