Disclosed in some examples are methods, systems, machine-readable media, and devices to provide a personalized experience, by making user data available to a skill in a personal assistant service. In an example, a third-party skill such as an automated bot may obtain user data (such as user profile and contextual information at runtime) to personalize and adjust an interaction to the user. Operations to implement the techniques may include: providing a data interface of the personal assistant service to expose user data maintained by the personal assistant service, based on user data privacy settings and third-party skill permissions; receiving a request from the third-party skill, via the data interface, to obtain the user data to in connection with performing some action of the third-party skill; and providing the user data to the third-party skill in response to the request, based on the permission settings and the privacy settings.