A method and device for pushing an electronic book. the method comprises: obtaining reading duration information sent by multiple terminals (210), the reading duration information comprising identity information of the terminals, identifier information of electronic books read by users of the terminals, and reading time information corresponding to the identifier information; determining, according to the reading time information, reading preference information of the terminals corresponding to the identity information and average reading durations of the electronic books corresponding to the identifier information (220); and pushing a first electronic book to a first terminal according to the reading preference information and the average reading durations (230), the average reading duration of the first electronic book matching the reading preference information of the first terminal. By means of the method and the device, targeted pushing of electronic books is implemented.