Certain implementations include systems and methods for improving knowledge-based-authentication (KBA) identity authentication questions. A method is provided that includes receiving a set of identity information associated with a subject; querying one or more databases; receiving personally identifiable information; determining, from the personally identifiable information, at least one subject characteristic; producing, with a predictive model and based on the personally identifiable information and on the at least one subject characteristic, at least one knowledge-based authentication (KBA) identity proofing question having a personally identifiable correct answer; sending, for display on a first computing device associated with the subject, the at least one KBA identity proofing question; receiving, responsive to the sending, a response answer; and responsive to a match between the response answer and the personally identifiable correct answer, sending, for display on the first computing device associated with the subject, a first indication of authentication.