Detecting malicious user activity is provided. A profile for a user that accesses a set of protected assets is generated based on static information representing an organizational view and associated attributes corresponding to the user and based on dynamic information representing observable actions made by the user. A plurality of analytics is applied on the profile corresponding to the user to generate an aggregate risk score for the user accessing the set of protected assets based on applying the plurality of analytics on the profile of the user. A malicious user activity alert is generated in response to the aggregate risk score for the user accessing the set of protected assets being greater than an alert threshold value. The malicious user activity alert is sent to an analyst for feedback.