A method for evaluating fraudulent data in a Usage Based Insurance (UBI) system, includes retrieving trip data for a driver from a database. A processor on a computer determines tough context incidents in the trip data. Driving behavior of the driver during said tough context incidents is compared with driving behavior of other drivers during similar tough context incidents. The trip data is identified as potentially fraudulent if the driver's driving behavior is better by a predetermined amount compared to the other drivers' driving behavior.