A wireless power transmitter having a data transmission and reception capability is disclosed. The wireless power transmitter includes a main coil to transmit power, an inverter to apply an alternating current (AC) signal to the main coil, a communication module to output a transmission signal including transmission data to be wirelessly transmitted the wireless power transmitter, and/or receive a reception signal including received data wirelessly received by the wireless power transmitter, a first connecting circuitry to prevent a power signal of the main coil from being input to the communication module, and the auxiliary coil to connect to the main coil and connected to the first connecting circuitry. The main coil or the auxiliary coil may be configured to transmit the transmission data and receive the reception signal, and the auxiliary coil may be wiredly connected to the main coil or not wiredly connected to the main coil.