Provided are, among other things, systems, methods and techniques for processing an audio signal to add virtual bass. In one representative embodiment, an apparatus includes: an input line that inputs an original audio signal; an estimator, coupled to the input line, that estimates a fundamental frequency of a bass sound within the original audio signal; a bass extraction filter, coupled to the input line, that extracts a bass portion of the original audio signal that is at least 1 octave wide and includes the fundamental frequency; a frequency translator, coupled to the bass extraction filter, that shifts the bass portion, in its entirety, by a positive frequency increment that is an integer multiple of the fundamental frequency estimated by the estimator, thereby providing a virtual bass signal; and an adder having 1) inputs coupled to the original audio signal and to the virtual bass signal and 2) an output.