Methods, systems, apparatus, including computer programs encoded on computer storage medium, for location-based content delivery to vehicles using LiFi is disclosed. In one aspect, a method is disclosed that includes operations of obtaining, by a LiFi transceiver unit, a vehicle identifier that identifies a vehicle, providing, by the LiFi transceiver unit and to a server, the vehicle identifier using an internet protocol network, wherein the server is configured to determine a location of the vehicle based on the vehicle identifier and an identity of the LiFi transceiver unit that provided the vehicle identifier, receiving, by the LiFi transceiver unit and from the server, the location of the vehicle and location-based content, encoding, by the LiFi transceiver unit, the location-based content into multiple light signals, and providing, by the LiFi transceiver unit, the encoded location-based content to the vehicle using the location of the vehicle.