A display system in a vehicle, and associated control method, which displays application information on a driver display screen portion and a passenger display screen portion of a vehicle display based on the seating position of the vehicle occupants in the vehicle and the identity of the vehicle occupants requesting the application information be displayed. The display system and method detects a change in the seating position of the vehicle occupants, and in response switches the display of the application information between the driver display screen portion and the passenger display screen portion of the vehicle display.