Dynamic image content is generated based on various combinations of image elements associated with an input image unit. In this regard, an input image unit is selected and input into a dynamic content generation engine. The input image unit includes a number of image elements. Different combinations of image elements in the input image are added and/or removed to generate candidate image units. Different colors may be also be assigned to image elements based on a color palette. In this way, permutatively different candidate image units are automatically generated with different combination of elements from the input image unit and possibly different colors. Generation of candidate image units can be based on the application of a combination formula onto the image elements associated with the input image unit. The candidate image units are then displayed for selection and further modification.