A position-finding assist system includes a glasses-type wearable terminal worn by a user; a terminal position information acquisition unit that acquires position information relating to the wearable terminal; a terminal orientation information acquisition unit that acquires orientation information relating to the wearable terminal; a gaze information acquisition unit that acquires gaze information relating to the user; a target parking position information acquisition unit that acquires target parking position information relating to an occupant-carrier vehicle; and a control unit that displays the target parking position information on a lens section of the wearable terminal so as to be overlaid on an actual scene viewed by the user through the lens section, to assist the user in finding a target parking position, based on the position information, the orientation information, the gaze information, and the target parking position information.