A method for assisting the location of a target for a first user equipped with an observation device includes an augmented reality observation device associated with a first user reference frame. According to this method, a reference platform associated with a master reference frame is positioned on the terrain, the reference platform is observed from at least one camera worn by the first user, the geometry of the observed platform is compared with a numerical model of same and the orientation and location of the first user reference frame is deduced with respect to the master reference frame. It is then possible to display, on an augmented reality observation device, at least one virtual reticle locating the target.