Selecting a persona for a Decentralized Identifier (DID) and associated DID document based on a trust score. A request for data or services associated with an owner of various decentralized identifiers (DID) is received. Each of the plurality of DIDs may have an associated DID document. The associated DID document for each of the DIDs defines a persona based on an amount of identifying information included in the DID document. Based on the received request, a trust score is assigned to an entity that generated the received request. The trust score is at least partially based on the verifiability of an identity of the entity that generated the received request. Based on the trust score, the persona and the associated DID and DID document that should be used by the owner for interacting with the entity that generated the request is selected.