An automated method and apparatus for cleaning articles by direct application of concentrated product to a soiled surface of the article is disclosed. The article type is identified and a product dispensing sequence is activated to control the type of product dispensed onto the articles based on the article type and/or soil type on the article. Product, duration, and other parameters are tailored according to the article type and/or soil type during each sequence of the wash cycle. Product, wash and rinse liquids are applied at specific locations and from specific directions from within the cleaning apparatus based upon the article type and/or soil type on the article.