A method of producing a decorative surface covering comprises generating one or more synthetic images. The generation of these images includes arranging local prototype motifs characteristic of a material to be mimicked in a random manner and generating or preserving continuity between the local prototype motifs in such a way as to yield globally an appearance of the material to be mimicked, digitally printing one or more synthetic images on a printing substrate, and assembling the printing substrate with one or more backing layers and/or one or more transparent top layers so as to form the decorative surface covering.