A passenger protection apparatus for vehicle includes an airbag, a tether, a tension member, and a controller. The airbag is configured to deploy via a seat on which a passenger sits or a periphery member of the seat. The tether has a first end coupled to a front portion of the airbag in a deployment direction of the airbag. The tension member is coupled to a second end of the tether and configured to pull the first end to the seat side. The controller is configured to activate the tension member to pull the tether at the same time as the airbag deploys, when the airbag is deploying, or after the airbag has deployed.