A developing device includes a developer carrier on which an attraction region is set, the attraction region being a region that attracts developer including toner and a carrier, and that carries, in the attraction region, the developer that is to be supplied to an image carrier on which an electrostatic latent image is formed; a regulation member that regulates the developer so that a predetermined amount of the developer is carried by the developer carrier; and a forming unit that is located upstream of the regulation member and that forms, in the attraction region, a first region that restricts a flow of developer supplied to the developer carrier and a second region that is located between the first region and the regulation member and that does not restrict a flow of the developer compared with the first region.