A method and apparatus for generating information are provided. An embodiment of the method includes: collecting characteristic information of a target user, and dividing the collected characteristic information into at least two dimensions, the characteristic information including user information and user behavior information; selecting the dimension associated with a target service type from the plurality of dimensions; and generating a target number of characteristic information sets based on cluster analysis on the characteristic information in the selected dimension. The embodiment can generate a characteristic information set corresponding to a user of any service type using the characteristic information of the target user, thereby improving the universality of the method for generating information.