Systems, methods, and non-transitory computer readable media can perform a first ranking to rank each ephemeral content item collection of a plurality of ephemeral content item collections based on a probability of a user selecting the ephemeral content item collection. One or more ephemeral content item collections from the first ranking to provide in an ephemeral content feed of the user can be selected. A second ranking to rank each ephemeral content item collection of the plurality of ephemeral content item collections other than the selected ephemeral content item collections from the first ranking based on a probability of the user spending time on the ephemeral content item collection can be performed. One or more ephemeral content item collections from the second ranking to provide in the ephemeral content feed of the user can be selected.