A system and method for transportation services includes receiving customer preference data of a customer, including one or more favorite drivers or one or more preferred drivers, and one or more preset service zones for one or more drivers. In response to receipt of a service request, the system retrieves a set of driver data related to at least one favorite driver or preferred driver of the customer associated with one or more of the preset service zones containing a pickup location or a drop off location of the service request. One of the favorite drivers or preferred drivers of the customer is selected from the set based on compatibility. Preset service limitation data of drivers and blacklists of both a customer and one or more drivers are additionally or alternatively used to determine compatibility or incompatibility of drivers with a customer for matching purposes.