Invention Grant
- Patent Title: Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting
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Application No.: US15374653Application Date: 2016-12-09
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Publication No.: US10909570B2Publication Date: 2021-02-02
- Inventor: Shubhra Srivastava , Serge Bernard
- Applicant: MasterCard International Incorporated
- Applicant Address: US NY Purchase
- Assignee: MasterCard International Incorporated
- Current Assignee: MasterCard International Incorporated
- Current Assignee Address: US NY Purchase
- Agency: Jenkins, Wilson, Taylor & Hunt, P.A.
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q30/06

Abstract:
Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting are disclosed. One method includes receiving a digital identifier and a merchant identifier associated with a purchase transaction. The method further includes determining, using the digital identifier and the merchant identifier, whether a cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier. The method also includes in response to determining that the cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier, sending suppression information for suppressing advertisement retargeting associated with the cookie.
Public/Granted literature
- US20180165709A1 METHODS, SYSTEMS, AND COMPUTER READABLE MEDIA FOR SUPPRESSING COOKIE BASED ADVERTISEMENT RETARGETING Public/Granted day:2018-06-14
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