User behaviors are monitored, by machine logic, during a visit to a venue by a user, the user behaviors associated with user interactions with items in the venue, a location of the items being tracked. In real-time, based, at least in part, on the user behaviors and the items, a subsequent behavior of the user is predicted, by machine logic, the predicting resulting in predicted behavior(s). Cognitive recommendations are provided, by machine logic, to the user in real-time during the visit, the cognitive recommendations corresponding to additional item(s) based, at least in part, on the predicted behaviors and the items. Machine learning is used to train a system for facilitating the noted aspects, as well as to update training.