A method and system for the creation, collection, analysis and publication of educational programs, products, practices, policies, and materials, collectively education tools, suitable for describing real-time education content-learner engagement-performance pathways every learner or segments of learners take during an education process. In particular, the method and system create and select direct lessons custom tailored to the interests, needs, and profiles of a target audience with the goal of maximizing learner engagement and performance outcomes. Additionally, the direct lessons clearly explain why the content is valuable, useful today and tomorrow, and relevant to a wide range of people, yet tailored to a target learning audience of having certain characteristics. A relevancy score is created based on a level of performance and application of the information in the direct lessons to provide publishers, educators, or the like with a method and system to track the effectiveness of the education tools.