The system is a self-serve platform, which delivers user uploaded media and multimedia files, of varying playback durations, to a client computer connected to a digital display; which is set to receive executions for a scheduled playlist and punctually presents the playback of media and/or multimedia files in said playlist record. The system's included functions for schedule generation, schedule selection, and playlist creation contain unique, and embedded automatic functions, provide the capacity for making scheduling and delivery of media and multimedia files reliable, accessible, and cost efficient.