Embodiments provide a beam matching method and an apparatus. Under the beam matching method, a beam scanning parameter group can be determined. The beam scanning parameter group can be sent to a receive end device. Transmit beam scanning can be performed based on the beam scanning parameter group. One the receive end: the beam scanning parameter group can be received from a transmit end device. Beam matching can be performed based on the beam scanning parameter group. Corresponding apparatuses are further disclosed. Various beam matching procedures may be centrally managed by using one same beam scanning parameter group, so that the beam matching procedures can be simplified.