Disclosed embodiments relate to updating a back-end database containing data sets that populate a plurality of web pages of a website. Operations include receiving via a user interface, a plurality of data elements; storing groups of at least one data element in a database; generating a plurality of virtual web pages, wherein each virtual web page is a preview of a corresponding actual web page before the corresponding actual web page goes live; displaying each group of at least one data element in a separate one of the plurality of virtual web pages; displaying an editing tool to permit a user to edit a virtual web page from the plurality of virtual web pages; translating the edits to the virtual web page into updates for the database; storing the updates in the database; and enabling a display on the corresponding actual web page with the updates.