A device includes a general-purpose input/output node, a serial identifier register, and serial identifier reassignment circuitry. The serial identifier register stores a serial identifier associated with the device. The serial identifier reassignment circuitry is coupled to the general-purpose input/output node and the serial identifier register. The serial identifier reassignment circuitry sets a bit of the serial identifier based on a steady-state voltage on the general-purpose input/output node. By setting a bit of the serial identifier based on a steady-state voltage on the general-purpose input/output node, the serial identifier may be easily changed using a pull-up or pull-down resistor external to the device.