The present disclosure discloses a method and apparatus for determining video material of news. The method for determining video material of news comprises: acquiring a weighted score value of a score of a keyword of a news text in a plurality of dimensions; filtering a keyword set of news based on the weighted score value of the score of the keyword; searching a pre-selected video using the keyword set of the news; and determining video material of the news based on the pre-selected video. The present disclosure improves the consistency between the video material of the news and the news text.